Launching a beauty brand following the Beirut explosion was more than just a goal for me, it was a journey of healing and resilience. I experienced severe pain and trauma following the explosion that left me with deep emotional and physical wounds. The months passed and I began to heal, and I came to realize the importance of self-love, self-care, and self-confidence. I understood that finding a glimmer of light amidst the darkness was crucial for my own well-being. 

This was the moment when I started thinking about creating a beauty brand. Back then, I found refuge in my beauty brand, my secret escape from everything around me... This experience brought me great joy and a sense of purpose. As much as I wanted to offer beauty products, I wanted to spread a message of empowerment and self-acceptance as well. I envisioned a brand that would go beyond the surface, inspiring everyone to love what they see in the mirror. As an inspiration, it would encourage people to never give up, no matter what challenges they faced. The purpose of my brand was to enhance outer beauty while nurturing inner strength and resilience. 

The journey was not easy. There were countless hours spent researching, planning, and dedicating to this project. However, with each step forward, I experienced a renewed sense of purpose and determination. I used the pain I endured as fuel to propel me forward, motivating me to create something meaningful and useful.  

In revealing NADINE NJEIM BEAUTY to the world today, I am filled with gratitude for the healing journey that has led me to this point in my life. Aside from offering a collection of beautiful products, Nadine Njeim represents perseverance and self-belief. As I share it with others, I hope to inspire them to embrace their uniqueness, to find their own light, and to never underestimate the power of self-love as a transformative force.

Our commitment to clean beauty lies in using ingredients that are safe for your skin and our planet. Every formula is backed by science and infused with active, natural ingredients that boost its skincare benefits, complementing the high-performing make-up. Being a clean beauty brand means trying our best to be kind to the planet wherever possible, so we pledge to continuously learn and evolve alongside the sustainability and clean beauty industry. 

My promise to you is my personal unconditional support through constant innovation, activating our collections with the latest ingredients hitting the headlines, and revitalizing your make-up bag with skin-happy formulas and the beauty trends of each season.